Trend Analysis
To get a feel for the actionable information available with The BASE Rating™, review the sample report files below; each file contains a set of reports that summarize circular ad quality, quantity and share for select product categories by manufacturer/brand for Q1, 2010. Data available in these reports are highly correlated to sales and potential sales lift provided by circular ads, enabling Equity and Consumer Packaged Goods (CPG) analysts and other professionals to get a near real-time look at retail sales trends.

The BASE Rating™ represents a substantial value by providing analytics in addition to basic ad tracking. The BASE Rating™ is also complimentary to POS and sales tracking providers like Nielsen and IRI by providing insight into your sales and ad data in advance of POS data availability. In short, The BASE Rating™ enables users to more quickly and easily spot trends in the marketplace and objectively quantify their impact than was possible with previous systems.
 
Trend Analysis

Sample Reports:

Each report contains a Top 10 Manufacturer Summary, Brand Heat, Brand Summary, and Executive Summary by Week.