Trend Analysis
To get a feel for the actionable information available with The BASE Rating,
review the sample report files below; each file contains a set of reports that summarize
circular ad quality, quantity and share for select product categories by manufacturer/brand
for Q1, 2010. Data available in these reports are highly correlated to sales and
potential sales lift provided by circular ads, enabling Equity and Consumer Packaged
Goods (CPG) analysts and other professionals to get a near real-time look at retail
sales trends.
The BASE Rating represents a substantial value by providing analytics in addition to basic ad tracking. The BASE Rating is also complimentary to POS and sales tracking providers like Nielsen and IRI by providing insight into your sales and ad data in advance of POS data availability. In short, The BASE Rating enables users to more quickly and easily spot trends in the marketplace and objectively quantify their impact than was possible with previous systems.
The BASE Rating represents a substantial value by providing analytics in addition to basic ad tracking. The BASE Rating is also complimentary to POS and sales tracking providers like Nielsen and IRI by providing insight into your sales and ad data in advance of POS data availability. In short, The BASE Rating enables users to more quickly and easily spot trends in the marketplace and objectively quantify their impact than was possible with previous systems.
Sample Reports:
Each report contains a Top 10 Manufacturer Summary, Brand Heat, Brand Summary, and Executive Summary by Week.